Silicon Valley dives in to support sustainable seafood

Kristine Wong. Greenbiz, Nov 18, 2013.

Traditionally, the seafood industry has not benefited either end of its supply chain. While overfishing has depleted fish stocks, fishermen have given up profit margins to large processors and distributors. And thanks to mislabeling, consumers haven't always been too sure where their fish came from.

Now, though, access to sustainable seafood has become mainstream. Large grocery chains Safeway and Whole Foods are taking cues from the Monterey Bay Aquarium’s Seafood Watch recommendations, and conscientious consumers try to buy directly from fishermen as much as possible. 

But through new developments in technology and emerging opportunities for impact investors in sustainable seafood ventures, the movement has evolved and expanded beyond its original scope. Nonprofits such as the Future of Fish, for instance, are driving sustainability in seafood by supporting entrepreneurs.

And in the true style of startups, what better way to help entrepreneurs than by matching them up with investors during a two-day pitch session in Silicon Valley?

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The 2013 Competition & News