- Julie Besonen
- January 13, 2017
Norah Eddy and Laura Johnson, both 29, have worked on fishing vessels and in fisheries around the globe and share a commitment to accelerating change in the seafood industry.
Their nearly three-year-old company, Salty Girl Seafood, supports small-scale fishermen and fisheries that harvest sustainably. They guarantee traceable seafood to consumers and promote stewardship of the oceans. Taking the guesswork out comes at a higher price than cheap seafood, which investigations have shown is often mislabeled.
“We had worked with so many fishermen who are doing great things on the ocean, contributing to our global food stability,” says Johnson. “Given our experience we were shocked by rampant mislabeling in the industry. That really got our wheels going, one of the biggest issues that sparked the idea for Salty Girl. We wanted to be a company that provided an alternative to that [mislabeled seafood].”
In 2014, the pair initially focused on selling to local restaurants and catering companies, then pivoted when they recognized a bigger opportunity to supply consumers who were looking for reliably sourced seafood to cook at home. They quickly developed a wild-caught, seasoned retail line of Alaskan salmon, Pacific rockfish, and black cod, and began selling fresh-frozen, portioned packages at Bristol Farms in California and other outlets.
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