Wild fisheries are stable at best and declining at worst. That means we need aquaculture to meet the world’s growing demand for protein. And to feed the world sustainably, the industry has to figure out how to feed farmed fish without using wild fish stocks.
Fish feed stood out in our Fish 2.0 Market Report research as a huge opportunity for innovation. Most farmed fish need some form of prepared feed to grow, and fish feed prices are on the rise as demand strongly outpaces supply. The aquaculture industry has doubled over the past 20 years, but it is still using fish feeds developed in the 1990s. It’s time for a new approach.
This is why the F3 Fish-Free Feed Challenge caught my eye. F3 essentially sets up a race to become a major player in the alternative fish feed market. Competitors sign up, send in a sample of their feed for analysis, and if it’s accepted as seafood-free, start recording their sales. A $200,000 prize goes to the company that sells the most fish-free feed by September 15, 2017, or to the first one to sell 100,000 metric tons of feed—about 5,000 truckloads.
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