Until about five years ago, traceability in the seafood industry was virtually non-existent.
There were only two scenarios when traceability was demanded, says Dick Jones, executive director of Ocean Outcomes, a non-profit working to improve the sustainability of fisheries globally: if a retailer requested a recall of a certain product, or if they rejected a product.
“And even then there is one only one up, one down visibility along the supply chain,” he says. “There was no attention paid to whether the product was actually what it claimed to be species-wise, or whether it came from the fishery that the supplier said it did. Obviously, the strong growth in the sustainability movement has promoted the need for better traceability and transparency in the system.
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